Overcrowded Designing Meaningful Products in a World Awash with Ideas Roberto Verganti 9780262035361 Books lis Overcrowded%20Designing%20Meaningful%20Products%20in%20a%20World%20Awash%20with%20Ideas%20Roberto%20Verganti%209780262035361%20Books
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lis Overcrowded Designing Meaningful Products in a World Awash with Ideas Roberto Verganti 9780262035361 Books CLJ
A more powerful innovation, which seeks to discover not how things work but why we need things.
The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders―users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach―one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming―which produces too many ideas, unfiltered―but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation.
The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful―something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly.
Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users.
Innovation driven by meaning is the way to create value in our current world, where ideas are abundant but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows.
Roberto Verganti,Overcrowded Designing Meaningful Products in a World Awash with Ideas,The MIT Press,0262035367,Product,New products,New products.,Product design.,Art,BUSINESS ECONOMICS / Entrepreneurship,Business Economics,Business Economics/Entrepreneurship,Business/Innovation,DESIGN / Product,Design,Design/Design Theory,Design/General,Entrepreneurship,General Adult,How-to/Do-it-yourself,Monograph Series, any,NEW PRODUCT DEVELOPMENT,Non-Fiction,Product design,Technology Engineering/Industrial Design - Product,UNIVERSITY PRESS,United States,Design; Design Thinking; Innovation; Criticism; Product Identity; Experience Design; Meaning; Meaningfulness; Innovation of Meaning; Purpose; Value Proposition; Vision; Direction; Innovation Strategy; Collaborative Innovation; Epiphanies; Ideas; Creativity; Paradox of ideas; Re-framing; Leadership; Workshop; Interpreters; Brand Identity; Breakthrough; Radical Innovation; Service Innovation; Service Design; Business Transformation; Business Model Innovation; Business Design; Change; innovation process; innovation tools; innovation methods; Radical Circles; Disruptive Innovation,Design;Design Thinking;Innovation;Criticism;Product Identity;Experience Design;Meaning;Meaningfulness;Innovation of Meaning;Purpose;Value Proposition;Vision;Direction;Innovation Strategy;Collaborative Innovation;Radical Circles;Disruptive Innovation;Epiphanies;Ideas;Creativity;Paradox of ideas;Re-framing;Leadership;Workshop;Interpreters;Brand Identity;Breakthrough;Radical Innovation;Service Innovation;Service Design;Business Transformation;Business Model Innovation;Business Design;Change;innovation process;innovation tools;innovation methods
Overcrowded Designing Meaningful Products in a World Awash with Ideas Roberto Verganti 9780262035361 Books Reviews :
A more powerful innovation, which seeks to discover not how things work but why we need things.
The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders―users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach―one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming―which produces too many ideas, unfiltered―but a vision, subject to criticism. It does not come from outsiders but from one person's unique interpretation.
The alternate path to innovation mapped by Verganti aims to discover not how things work but why we need things. It gives customers something more meaningful―something they can love. Verganti describes the work of companies, including Nest Labs, Apple, Yankee Candle, and Philips Healthcare, that have created successful businesses by doing just this. Nest Labs, for example, didn't create a more advanced programmable thermostat, because people don't love to program their home appliances. Nest's thermostat learns the habits of the household and bases its temperature settings accordingly.
Verganti discusses principles and practices, methods and implementation. The process begins with a vision and proceeds through developmental criticism, first from a sparring partner and then from a circle of radical thinkers, then from external experts and interpreters, and only then from users.
Innovation driven by meaning is the way to create value in our current world, where ideas are abundant but novel visions are rare. If something is meaningful for both the people who create it and the people who consume it, business value follows.
Roberto Verganti,Overcrowded Designing Meaningful Products in a World Awash with Ideas,The MIT Press,0262035367,Product,New products,New products.,Product design.,Art,BUSINESS ECONOMICS / Entrepreneurship,Business Economics,Business Economics/Entrepreneurship,Business/Innovation,DESIGN / Product,Design,Design/Design Theory,Design/General,Entrepreneurship,General Adult,How-to/Do-it-yourself,Monograph Series, any,NEW PRODUCT DEVELOPMENT,Non-Fiction,Product design,Technology Engineering/Industrial Design - Product,UNIVERSITY PRESS,United States,Design; Design Thinking; Innovation; Criticism; Product Identity; Experience Design; Meaning; Meaningfulness; Innovation of Meaning; Purpose; Value Proposition; Vision; Direction; Innovation Strategy; Collaborative Innovation; Epiphanies; Ideas; Creativity; Paradox of ideas; Re-framing; Leadership; Workshop; Interpreters; Brand Identity; Breakthrough; Radical Innovation; Service Innovation; Service Design; Business Transformation; Business Model Innovation; Business Design; Change; innovation process; innovation tools; innovation methods; Radical Circles; Disruptive Innovation,Design;Design Thinking;Innovation;Criticism;Product Identity;Experience Design;Meaning;Meaningfulness;Innovation of Meaning;Purpose;Value Proposition;Vision;Direction;Innovation Strategy;Collaborative Innovation;Radical Circles;Disruptive Innovation;Epiphanies;Ideas;Creativity;Paradox of ideas;Re-framing;Leadership;Workshop;Interpreters;Brand Identity;Breakthrough;Radical Innovation;Service Innovation;Service Design;Business Transformation;Business Model Innovation;Business Design;Change;innovation process;innovation tools;innovation methods
Overcrowded Designing Meaningful Products in a World Awash with Ideas [Roberto Verganti] on . PBA more powerful innovation, which seeks to discover not Ihow/I things work but Iwhy/I we need things./B/PPThe standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders―users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach―one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming―which produces too many ideas
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